![]() Get inspired by this informative and succinct description from “ Beyond the Screenplay”: “‘Lessons from the Screenplay ’ creator Michael Tucker and the LFTS team do deeper dives into the storytelling of individual movies and chat with the creatives behind those films.” We have the host’s name, podcast name, and keywords like storytelling, movies, and films to help search engines find, index, and deliver the podcast to the right audience. Sprinkle in some related secondary keywords.Also, craft your description with these SEO guidelines in mind: These elements are crucial because new listeners often find podcasts by searching show topics or the podcast name. Three elements you need to include in your show description are: Who reads the show description anyway? Search engines and podcast platforms do, and that’s why yours need to be perfectly optimized to provide the right information. She didn’t pigeonhole herself into a typical “travel” niche by calling the show something like “Travel Destinations.” The title is also short, easy to remember, and works well within the SEO guidelines. The overall theme of the show is travel (keyword included in the title), but broader topics, like personal growth and sustainability, often come up in the podcast. Olivia Lopez’s “ The Art of Travel” is a great example of a name that works for search engines and listeners. Include a keyword that reflects your content. ![]() Avoid abbreviations, punctuation, and misspelled words that confuse the algorithm.” This title doesn’t work because the name is too long, contains common or generic words, and has a special character. Say you want to create a podcast that focuses on recipes and food and call it “The Cooking $how Podcast with Steve and Alicia. Unique spellings and special characters.When brainstorming your podcast name, skip the following: Your podcast show title is a crucial decision because it needs to be unique enough for search engines to find you while being catchy enough for listeners. You wouldn’t name your baby X Æ A-12 (unless you’re a certain billionaire with a penchant for rockets) because names matter in the real world. ![]() Most search engines have a specific podcast section on their SERPs, and the goal is to get on the coveted first page so that listeners are more likely to click on yours. Meta descriptions (all the text that goes along with your audio content) are the essential core of SEO because they’re how search engines find, classify, and display you on search engine results pages (SERPs). The essentials: Titles and descriptions
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